Natural Instinct

Available from FCL Shop

Visit us or call us on 01246 553545 for more information, current stock and pricing. Please note, we do not sell Natural Instinct online for home delivery.


The Choice of Decerning Dog Owners

By feeding complete, balanced raw dog food, you can be confident that they’re getting all the essential vitamins, minerals and proteins they need to live a healthy, active life. All our raw dog food is packed full of British meats and bone with added fruit, vegetables and supplements and frozen to retain all the natural goodness.

Our raw dog food is


100% safe and natural

All our raw foods comply with DEFRA requirements

Natural Instinct is Biologically Appropriate Raw Food (“BARF”) for dogs providing a balanced nutritional and delicious diet.

Making the change

Transition to Raw

The transition to Natural Instinct raw diet should be gradual, phased transition spanning between 7-10 days. Not only is this important for the wellbeing of your dog, but it will also help to avoid periods of excessive wind, diarrhoea or constipation.

Introduction to raw

Initially start your dog on one protein source for a three week period. This allows your dog’s digestive system to adapt and makes it easier to spot if your dog has a particular intolerance to a certain protein. Ensure overtime you introduce a range of different proteins to your dog to maintain variety in their diet.

 Easing your pet into a high protein raw meat and bone diet is easy and convenient. Simply follow the steps below:

  • Day 1 – We recommend a gradual transition on to our food diet over a 7-10 day period, whereby you replace a small spoonful of your dog or cat’s current food with a small spoonful of the raw per meal, gradually increasing the amount of raw and decreasing the current food until fully transitioned over. The spoon size will depend on the size of dog or cat, for example, a teaspoon for a toy breed dog and a tablespoon for a large dog. 
  • Day 2 Onwards – Following on from day 1, each subsequent day more of the raw diet should be added until the full transition is achieved. 

Things worth noting;

  • If your pet has a loose stool at any stage, we recommend reducing the amount of raw food for three days to stabilise the stool prior to returning to increasing the raw food levels. If your pet is elderly or dealing with any complex chronic disease e.g. end-stage cancers, animals on antacids or high levels of immune-suppressive drug therapy, then we would recommend you get expert help prior to beginning the transition to a raw diet.
  • For the first month of feeding raw, digestive enzymes and probiotics can be added to the diet for dogs or cats that have any dietary issues or that have been prone to diarrhoea or constipation. Natural Instinct’s Zoolac Propste can be used for this.

Exceptional Quality

Just some of the health benefits that our customers tell us to come from feeding a raw diet:

  • Lots of energy
  • Shiny coat
  • Healthy digestion and bowels
  • Healthy skin
  • Fresher breath
  • Dense muscle structure
  • Strong bones, teeth and joints
  • A more resilient immune system
  • Stools reduced & easier to clean up

A transition to a raw diet is suitable for most dogs. For pets, with health issues, we always recommend that you speak with your vet before starting the transition.